Shared information by means of casual conversation or gossip allows for efficient decision making

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So, people share information. They talk about what they paid for their house. They talk about how the harvest went on their cousin’s farm. They talk about how hard the blacksmith is working to keep up with demand. Gossip seems frivolous, but it enables more efficient decision making.

In his 1989 book The Great Good Place, Ray Oldenburg wrote about “third places,” places that are neither home nor work where we can go to experience companionship and community. A third place is “neutral ground” and “a leveler” where “the main activity is conversation.” No one is in charge, and “those gathered are on equal footing.”[8] Third places produce a dynamism that is often absent in other places because of the diversity of the people gathered. In the other places where we spend time—including home, work, and places of worship—we are much more likely to be surrounded by people similar to ourselves.